Small Business Marketing FAQs

What is a small business? The government has introduced certain criteria including the number of employees, annual receipts, affiliates and other applicable factors to identify a small business. It can be quickly determined by using SBA’s NAICS (North American Industry Classification System) Lookup. Enter the business description; NAICS will locate the business type in the resulting table.

What is marketing? Marketing refers to the commercial processes involved in promoting, selling and distributing a product or service.

What does marketing involve? Marketing is an organizing tool. The four basic aspects of marketing include the four Ps such as product, price, promote and provide. It involves market research, formulating strategy and selling based on two important principles. The first principle states that all company policies and activities should be directed toward satisfying customer needs. The second is that profitable sales volume is more important than maximum sales volume.

What is marketing strategy? Marketing strategy is the summary of the marketing goals. It is the formulation of the methods used to achieve the marketing objective.

What are the major constraints for small business marketing? The major constraints for small business marketing include budget limitations, lack of adequate resources and tough competition.

What are the important collateral marketing materials? Collateral marketing materials consist of printed marketing materials. They include brochures, business cards and news letters.

What is the importance of advertising in small business marketing? Advertising plays an important role in small business marketing. It helps to influence people with attractive marketing materials such as banners, sign boards, magazine and directory ads as well as trade booth displays.

Why 2013 Saw a Rise in Small Business Sales in California

If you are contemplating selling your business in the state of California, it may interest you to know that business sales for 2013 were up from 2012. Selling a business is a big and sometimes difficult decision. Even so, many business owners find this recent increase in sales to be quite comforting, especially if they want some security to know that there is a stronger market out there for selling. In fact, many potential buyers hope that these positive numbers will induce more businesses on the fence about listing their business will knowing that the market is in a healthier place for business sales in the state.

Small Business Sales Increase in California

The rate of small business sale has increased throughout the Golden State. In 2012, reports show that 14,368 small business operations were sold in total. In 2013, that number grew to 14,764 completed sale transactions. Of course, experts suggest that the increase may not be felt as substantially in some counties as others, which is typically to be expected, but that overall these good numbers reflect a new trend in upward sales that is likely to continue in 2014. Many factors appear to be linked to the increase, but one of the main reasons why these sales are going through is because buyers have better access to funding sources.

Sales in Large Counties Mixed

Some of California’s largest counties may not be feeling the increase yet, but that likelihood could change as more California businesses may be hitting the market for sale in 2014. Certainly, large counties like Los Angeles County are hoping to see more sales as a thriving business-for-sale market is a strong indication of an overall strong economy. Increased business sales are linked to better job growth too. The increase is doubly important in light of the fact that the state was losing businesses at a rate of about five percent.

What is Triggering the Rise?

While better access to money is at the heart of the increase, there may be other factors involved. For instance, experts believe that an improving house market as well as an improved stock market may also be supporting the increase in California business sales. Many small business owners also appeared to be waiting to list their business for sale in California until the market began to shape up.

Do You Have a California Business for Sale or Want to Buy One?

Increases or decreases aside, it can help the process of buying and selling to contract with a business broker. Their services can help viable buyers and sellers to sync up more quickly and effectively. Business brokers stay current with the sale market and understand the ins and outs of the buying and selling process. Their expertise can certainly impact the nature of the sale and the time frame in which a sale can be made. Contact a business broker if you plan to sell your California business or hope to purchase one.

Benefits of Document Translation Services for Business

Document translation services are an excellent way to translate anything you need into another language. There are so many languages spoken and written across the world that having all of your information or whatever it may be just written in one language means you won’t have nearly as much of a reach as you would if you were to use these type of services.

Technology has advanced at an alarming rate over the last few decades and now is a perfect time for many businesses to use websites and online media as a way of marketing themselves. The World Wide Web can be accessed across most countries in the world and by pretty much anyone who has access to a computer, tablet or smart phone. Having a business website is a good way for companies of all sizes to branch out into the international market and reach customers of all genders, ages and demographics.

Although a large amount of the data stored on the internet is written in English, it is becoming more commonly used across different countries in the world which have a different first language. Therefore, by using document translation services businesses that use a lot of digital resources to reach their customers can enjoy major benefits because they will be able to reach far more customers and as a result of this sell more of their product or service, in turn generating larger profits.

Marketing agencies are increasingly using such websites to deliver their services to business clients across the international market. Many clients often have customers in different parts of the world generating a brilliant opportunity for the use of document translation services. Some of the clients may want their marketing material to be translated so it can be understood by customers who communicate in different languages to English. It’s very unlikely that a client would want to have to take up their own time trying to translate information and it is probably the case that information would be miscommunicated or simply ignored.

Countries where different languages to English are used to communicate sometimes have varying cultures too. It’s important that information is transferred correctly and efficiently so a message is not received in the wrong way because certain words or phrases or even gestures can hold a completely different and sometimes even offensive meaning in different cultures. It’s really important to be careful here and that’s why translation services can help to avoid these situations.

Larger companies who have demonstrated success in the country they first started their business and generated a good profit margin through the products and services provided could really benefit from document translation services because it allows them to tackle the obstacle of turning their local business into an international organisation. Having already proven you can provide good service to customers in one location it’s always good to try to carry on increasing sales and if your information or copy is translated to a good standard you’ll be able to keep building a strong, high quality brand image.

It’s clear that using document translation services can be very beneficial to businesses of all sizes especially ones who continue to advance their presence online and through websites. This is a great way to continue advancing your business and gain more opportunities and customers.

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